If you are a small business you are probably partially aware of the financial sector with the generic term 'Merchant Services' or perhaps you have only just begun setting up your outlet and required at your bank about the Chip and PIN machines which can be seen at the majority of other stores.
To the credit card processing beginner it is easy to overlook the importance of setting up card payments as one of the main priorities, it is more than simply installing card machines that process data through a land-line. Establishing a card payment provider will be a frustrating task, your personal bank will usually be least helpful since they do not specialize in this field alone and will simply tell you that you require a merchant account with high monthly rates.
The more experienced business owner will look elsewhere such as online for merchant account comparison websites, however, even then it can be difficult to obtain a trusted and helpful service. If you are seeking this kind of expert advice to allow your business to progress smoothly, I suggest looking for these 3 check points:
- How long has the company been operating?
- Do they provide a range of support and help features?
- Are there testimonials (ie video or links) from customers on their websites
By now you should have an idea of which payment service provider you wish to work with, now you are faced with the decision of which PDQ machine is best for the type of service or environment you involved in. I would like to emphasize that you should not underestimate the advantages that can be gained by investing in different payment gateways even if you think they do not apply to your field.
The large majority of people now see credit card payments as a standard option in most retail establishments, in fact, 84% of adults old enough in the UK at least own a debit card. It is vital that you accept cards to compete with the other 600,000 stores in the United Kingdom, it is the way forward to protect your earnings and make everything automated.
If you use a merchant account provider as recommended in this article you will have no problems finding the Chip and PIN machine solution for your needs, no longer do credit cards operate with the 'keyed' or 'swiped' method because these are too vulnerable to card theft.
There are a varieties of the PDQ machine now available and you might have seen them yourself in day to day life, for example, when you went for a romantic meal and you had the convenience of paying for meal swiftly at your table via a Bluetooth operated credit card machine. You may be working within a busy warehouse and delivering on deliveries day in-day, it certainly makes it a lot easier when the courier arrives with a portable card machine which transmit bk details via a mobile network.
If you live or work within the UK you may have seen the massive advertising campaign a few years ago which prompted business owners to switch to the Chip and PIN card terminals over any other payment method. The 'I love PIN' posters proved very successful and now approximately 95% of payments are made this way and other types generally consist of cases when the network was down on the electronic data processing option.
It is probably the most simple implementation to install counter-top terminals which connect to the phone line directly, customers simply enter their card and type in a pin-code that only they know and it is then verified with their bank before any charges are deposited in the merchants account. The PDQ acronym stands for 'Process Data Quickly' and it is 'Pretty Darn Quick!'.
If you wish to evolve your business and stand out amongst your competitors I suggest taking action right away, as the old proverb states 'Start as you mean to go on' and keeping up to date with the latest changes with technology is a constant battle. Merchant account providers can handle your application for a designated bank account so that you have more time to spend on making other elements of your product more appealing, they can guarantee you approval from their unique experience in this new market.